Marketing Exercises
 

These marketing exercises are freely available via the internet and take relatively little time to complete.  Each simulation provides a high-ROI (return-on-investment) experience for those wishing to fine-tune their marketing skills.

Each of these marketing exercises has been reviewed and tested prior to inclusion in this web page.  These small-scale marketing exercises are interesting and fun.  The table below gives an overview of each exercise.  Click on the corresponding link to access the exercise.

Title

Subject/Overview

See if you can guess the product or brand that goes with each slogan.
This game gives you 2 weeks to plan the future of your brand.
This site has 14 online, interactive questions about brand building.
Competitive strategy simulation where you complete explicitly with a computer generated competitor.
A simple simulation that shows the interaction between pricing and advertising.  Try to beat the high score!
It's difficult to find a good website name (URL).  So many of the good ones are already taken.  See if you can match the online business with its description.



Copyright© 2007 by R.G. Chapman. 
All rights reserved.



Revised 07
/30/2004